www.seo.com Ash Buckles (@ashbuckles) answers the question “Why is Content Important for SEO?” in the latest installment in our Commonly Asked Search Marketing Questions series. The web is made up of information including text, audio, video, etc. Content is generally a way for a publisher to provide an answer to a question or a solution to a problem. Creating original content is a great way to introduce ideas and to answer a user’s question. Universal search now provides web pages, news results, blog posts, images, etc on the home page. Good content can also help to increase rankings since it provides helpful information regarding topics relevant to your industry. Using relevant content is important to make sure that it reaches the correct audience and that provides users a way to engage with your brand.
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